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The Sauce

All-natural pepper condiments, made with ♥ in Austin, Tx. It is the most delicious, most versatile, most satisfying condiment that will ever hit your lips!

Use it on tacos, burgers, wings, sushi, pasta, steak, fish, eggs, pizza, soup….anything you can think of!

The Ingredients

(In order by volume)

• Carrots
• Onions
• Distilled Vinegar
• Habanero Peppers
• Pure Tangerine Juice
• Pure Lime Juice
• Garlic
• Organic Cane Sugar
• Salt

All–natural. Contains no allergens.

 
 
 
 
 
 
 

The Bird

The original idea for the name came from the yellow bird pepper, which is a distant Chinese relative of the habanero and comes out looking like tiny, plump, cartoon birds. The reason for the name of these peppers is that birds are completely immune to spice and the peppers in the “bird” family are so small that they are eaten whole by birds. This is a food source untapped by all other animals and the peppers are so hot they even deter insects. These spicy treats eaten in significant quantities by birds start to lend their flavor to the birds flesh and actually deters predators! The seeds pass whole through the birds digestive system and they propagate the existence of their favorite little meal. It is a really beautiful love story.

Furthermore, in my search for awesome habanera sauces I found out that a number of companies make a plain habanero sauce that is specifically for coating birdseed so squirrels and other rodents don’t eat it. Isn’t that crazy?

I realized right then that I’m JUST like those birds. Usually the food I make is so spicy or so covered in spicy sauce that the uninitiated can’t eat it. It makes my food special, and it makes me, and those of my ilk…yellowbirds.

30 Responses to “About”

  1. I saw the write-up on your sauce vs. sriracha today on thrillist and being the chile head I am was going to order a bottle to give it a try. I’m in california, currently buy sriracha by the case for our local asian food mart for $2.49 per 28 oz. bottle.

    I was willing to pay the $7.00 asking price for your sauce even though I did not see the size of contents, however when I used the shipping calculator and the shipping was also $7.00 it changed my mind. I will not pay the same for shipping as I do a product. $14.00 for a sauce is a bit much. If you get your shipping costs down I would still love to try it.

    Regards,

    Lou K

    • I completely agree with Lou. Saw your review this morning on Thrilist and was instantly interested. Went to order a bottle but had to stop at the $7 shipping. Unfortunate that the shipping cost is the game changer.

      Best
      Ryan

      • Hey guys,

        I get this comment fairly frequently so I think it’s worth responding on the site. I totally agree that seeing a $7 shipping cost tacked onto a $7 product is kind of a turn-off. Unfortunately for everyone, that is what I pay for shipping. I’m not building any sort of “extra” profit margin into the shipping cost. Honestly, I’m not even really passing on the cost of shipping supplies and time so I’m taking that cost out of my profit margin for the bottle.

        Also, just FYI, my profit margin for a bottle is pretty small. $7 for a 16 oz. bottle of hand-made, all-natural sauce is pretty cheap. You can compare the flavor to Sriracha all day long and there’s still no comparison in production. They have huge economies of scale going on in every aspect of their production while we have two people who chop all the produce, cook all the sauce, deliver to stores, do all shipping, manage website and social media, etc, etc, you get the point.

        All this really just to say that the prices for sauce and shipping are as low as we can get them right now. We are beefing up our operation substantially over the next year so hopefully this will change in the near future. Until then, all I can do is apologize to the people who feel left out in the cold by the shipping price.

        Thanks for your comments!

        George

        • It’s amazing. I came to the site after the Thrillist write up as well. I’d love to try the sauce.

          You say you’re beefing up your operation soon, is there any chance you will be distributing nation wide to stores or anything like that? I’ve known a few specialty hot sauce stores that I’m sure would love to carry your product along with grocery stores and the like.

          Thanks, I’m excited to try your product.

          • Hey Andrew,

            Yes, nation wide distribution is definitely where we are heading in 2014. Not sure what area you are in, but it may help to put in a request for Yellowbird Sauce with your local grocer or hot sauce store you frequent.

            Thanks for your support!
            Erin

        • Thank You for your reply, I’m still interested in trying your product, just not interested enough to pay that much shipping. I’ll look forward to it showing up in whole foods as you stated and wish you much success in your business.

        • Tried the sauce in Austin this weekend and $14 is a steal!
          Handmade fire in a bottle. Blows Sriracha out of the water!
          About .5 an ounce on a piece of white bread is a hangover cure from the gods!

          • Thanks for the love, Teo! Always much appreciated. Glad we could help with the hangover, as well.

            Erin

        • Hey George,
          I appreciate you not only replying to customer feedback but your honesty as well. I ordered two bottles of your sauce. The shipping price was not a game changer for me because I,as a self professed Foodie before the term was even coined and someone working to develop my own sauce (not in the hot sauce category), I know what goes into having a food product startup. I imagine with just 2 employees, you are just one step above “kitchen table, mixing batches in the garage” level! lol With that said, I loved the sauce!!! The addition of tangerine was quite frankly genius. I’m a proponent of food science and actually look at little things like how the flavors of food travels along the tongue. The tangerine gives a great sweet undertone to the habanero. I look forward to having it in my Whole Foods in Washington, DC at some point in time. But until then, I will continue to order online.

          Don

          • Thanks for your comment Don!

            I appreciate your feedback and yes, the tangerine and carrot both kind of happened at the same time when I was experimenting with recipes. I had come up with the idea to use citrus early on because I wanted to replace some of the vinegar and still maintain that acid tangy-ness. Originally I was using bellpeppers instead of carrots and oranges instead of tangerines. That flavor combo is ok but it’s not magical in the same way the Yellowbird recipe is. It was too many bright flavors…like cranking the treble on your stereo. In news for us right now, we are just getting started with Whole Foods in Austin as well as Amazon Grocery. Hopefully we can talk WF into getting it out of Texas this year but, barring that, shipping can at least be at Amazon’s rates (free if you have Amazon Prime).

            Thanks again!
            George

        • I am in the same boat as all these other guys… fortunately austin is only 3 hours away from me so I suppose that is the best way to get it.

        • I got a bottle of this as a gift from my concuñado in Austin, and I’m in love with it. $14 for something that lasts a long time and has a novel flavor to it is something I’d be happy to pay. You can’t compare this to Sriracha. They both have a nipple bottle and are hot, but this sauce is the jam compared to Sriracha.

          I’d say that they both have different uses, but I just realized I could see myself squirting a hefty amount of Yellowbird into a bowl of pho and totally changing my life. I fully intend to try this now.

          $14. Life changing experience.

    • I can pick up for you at their store and ship it to you but honestly that would cost about $7 so I think you should just purchase from them and eat the shipping fee.. lol

  2. Bit the bullet and ordered your yellowbird sauce. Minimized s&h costs by ordering 3 bottles. Now after I receive them I will decide if they are all for me OR if I can deal with giving some away as gifts. Only time will tell…

  3. Any chance of getting Whole Foods and Central Market to carry it in Dallas?

    • Martha,

      Whole Foods has already submitted a request to carry Yellowbird Sauce and we will hopefully be supplying them starting in February or March. We are a very, very, very small operation (read: 2 employees) that has somehow, accidentally developed a cult following. We are moving as fast as we can to hire and train more good people so we can reach further outside of Austin.
      That being said, our distributor DOES serve the Dallas area and Whole Foods is generally very good at listening to their customers wants to find new products. The best way to get Yellowbird Sauce in any store is to request it directly through them (this helps them to see that there is a market for a new product they would be taking a risk on).

      Thanks for your question!
      George

    • “We are working on expanding to DFW. Right now there is one store in Frisco called Family Health Market (on Preston) that carries it. I don’t know how close that is to you, but I would definitely call to make sure they have it before you make a special trip. “

  4. What’s the sodium content in the hot sauce?

    • Hi Lori,

      We are going to post a copy of the nutrition label this weekend because this questions comes up a lot. The serving size of Yellowbird Sauce is 1 teaspoon and the sodium content is about 30 mg per serving. This falls somewhere around 0.02% of the recommended daily value but is rounded up to 1% on the labels per FDA regulations.

      Thanks for your question!
      George

  5. I just left you a voicemail about this as well. Is the sweetener/sugar truly last on the list of ingredients, meaning the lowest percentage by weight? Looks like you haven’t posted the nutritional label yet. Thanks!

    • Hi Stacy,

      I answered this on the phone already but I’ll post it here as well. The ingredients ARE listed in order by volume at http://yellowbirdsauce.com/about/ along with the nutrition facts panel. Sugar is indeed the last ingredient and it is organic cane sugar. In the 16 oz bottle there is maybe 3/4 teaspoon of sugar total. Most of the sweetness in the sauce comes from natural sources like tangerines and carrots. Even onions offer a bit of sweetness when cooked long enough. The almost fruity taste of the organic cane sugar just helps a little bit with the complex balancing act that any good habanero sauce requires.

      Thanks!
      George

  6. Hi,
    Very excited to try your new sauce. I’m a Sriracha fan, but getting a little tired of the same ol’, same ol’. Need a new Kick in my life…..
    What is the shelf life of Yellowbird? If I wanted to purchase now to give as a gift in 6 months, would it still be great? I’m in Savannah, GA, so might be awhile before your distribution gets to the Deep South.

    Thanks, and good luck with the growing pains!!

    Sheri

    • Hi Sheri,

      Glad you decided to change it up with Yellowbird! The shelf has been lab tested to last at least one year if you’re storing it at room temperature. It will stay fresh for much longer if you keep it unopened and refrigerated, but because of the natural preservatives, that isn’t necessary.

      Thanks for the support!
      Erin

  7. I too am a Sriracha head, saw the mesmerizing article on Thrillist and I’m game. Shipping is high, but hey, for the price of a couple beers or a cocktail…. if you buy two bottles, it’s not a bad deal, I’ll give one to a friend! I’m also a Whole Foods Team Member in the Boston area and can’t wait until I see your product on the shelves here…until then, thanks for offering the convenience & privilege of buying directly.

  8. Hi guys,

    Couple of suggestions from a fellow Austin vendor – Charge $10.00 for the sauce and $4 for the shipping. i.e. hide some shipping cost in the product cost. People HATE paying for shipping even though it is a lot of work for us to process orders, pack and pay for packaging never mind the actual cost of shipping. They also overlook that it arrives at the door so they save time – anyway…..Another option is to use Flat rate box from USPS. Their priority box is around $5.40 for one pound and you get a free shipping box. Congratulations and good luck!!!

  9. Yellowbird,
    I’m from Ft. Worth, but I travel south frequently. Do you have a store front that customers can purchase your sauce in person? I’d love to be able to do this when driving through Austin. I don’t have anything against shipping, I would just prefer this.

    Thanks, and I love your sauce.
    Maxx

  10. I couldn’t wait for the local Whole Foods to carry the sauce to try it so I went ahead and ordered 6 bottles. Will you ever consider making a micro batch using Ghost Peppers or Trinidad Scorpion Peppers? Heat is King!

  11. This sauce is great. I don’t get why everyone compares this sauce to Sriracha. It’s like comparing Apple Pie to a pizza

    Sriracha is everywhere, there’s nothing special, subtle, or exclusive about it. Kinda like Miller Lite.

    Don’t make the mistake of comparing this sauce to Sriracha, They’re not even in the same league. In fact, Sriracha is the guy working in Subway a block away from the stadium, while Yellowbird is the violin virtuoso with 15,000 people paying $95 to see him play…

    • Not sure why people think this is some sort of replacement for Sriracha…the flavor profiles are totally different. Since we received our bottle (which is 1/2 gone after 3 weeks) it now sits proudly beside Sriracha and Sambal Oelek on our table almost every night. They are also delicious when you mix them together!

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