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Story 2017-10-18T14:55:54+00:00

Chapter One

The Seed of Inception

It all started with a seed — a seed of thought asking “what if we went back to the basics, back to our true source of nourishment, back to nature? What if we refused all the junk that we’ve gotten far too used to seeing in our foods and what if, by doing that, we accidentally happened to create the most delicious sauce in the world?”

Imagine… fields of ripe, orange habanero peppers untouched by anything but the wind and the small, but mighty Yellowbird. A beat up ‘67 Chevy truck filled with freshly picked carrots, onions, and garlic kicks up a cloud of dust as it heads away from the farm and down to the cookhouse. The nearby citrus trees are giving off the sweetest odors and their fruits are begging to be plucked from the branches that bore them.

Not far from the farm, about a mile down the road, is the kitchen where all the magic happens. You walk in and you’re met with the most intensely rich, aromatic flavors that manage to fill every corner of the room. It’s the savory scent of spicy fruits and vegetables simmering over an open flame for hours until their flavors become one cohesive character of sweet and savory heat.

And it all started with a seed…

Chapter Two

Along Comes The Bird

It’s not always easy, in life, to see where we’re headed or what we might find when we get there. An artist and a musician both dreamed of creating beauty in a little corner of the world where, before, there was none. They thought they knew what that meant and what form it would take, but a cutting board and a pot became the canvas and a thick, tangy habanero sauce the song.

And who better to sing that song than the small and mighty Yellowbird? Of course, birds of any size and color will happily show you their immense appreciation for the sweet fruits of the land we share. But the Yellowbird is different. This Bird is dedicated to one specific fruit. A fruit that seems to be made precisely for their breed. A fruit that few others dare to tangle with: the chili pepper.

Chapter Three

Thriving in the Pepper Garden

The question was never “will my food be spicy today?” but rather “how spicy will it be?” The Bird thrives on the things that make life good: clean water, fresh air, and beautiful food. He’s out there chirping in the sunshine, waiting on those fat habaneros to ripen up so he can feast.

We like to live our lives like that little Bird, hopping jubilantly from one sunny day to the next. And we, like the Bird, have picked out the chili pepper as our favorite fruit of the earth, pairing it with any food we can get our hands on so we can keep that beautiful fire burning bright.